success. story. soch.

Soch India

MR. MANOHAR CHATLANI, MD - SOCH

“Allowing clients to take full advantage of their expertise at crucial times. Capital 9 has amazing knowledge on the working of various banks.”

THE CHALLENGE

Soch is a fashion retail experience that represents high quality ethnic women’s wear inspired by the heritage of India. A growing number of loyal customers meant rapid and continuous retail expansion across the country. Setting up these new stores meant frequent requirement of bank support and faster processing of term loans, a challenge for their earlier banks. The brief was simple – to set up a line of credit for term loan drawls for next 2 years. Our challenge was to convince bankers to set up line on future projections for term loan drawls which was a unique proposition without the capex plan in place.

THE CAPITAL 9 ADVANTAGE

We first arranged for banks to receive thorough financial reports with past performance of existing stores clearly highlighting the capex, opex and cash flows generated from existing stores. This set paved the way for line set up of term loan drawls in a manner completely convenient to Soch, taking away the stress of financial closures for them completely.

THE SUCCESS STORY

SOCH now operates over 84 stores across India in prime locations catering to fashionable tastes. Their unique blend of bringing quantity of choice and retail centres, along with quality of style and design has made them the go to designer ethnic wear women’s brand in India today.