THE CHALLENGE

Bathla is a leading product brand that offers innovative solutions for household and professional utility equipment. Like many carefully cultivated product companies they had a banking relationship with a small PSU bank for more than 3 decades. The bank’s services and capital support was just not as fast as their growth potential required. Convincing the brand to part ways with their banking liability and adopt new age banking was an uphill task. We knew they needed to align with a banker who would match their speed of growth.

THE CAPITAL 9 ADVANTAGE

Our financial analysis revealed several anomalies affecting the client – including high interest rates and extra charges being levied. By introducing them to new age banking, all these charges were waived off and the interest rate reduced substantially thereby adding to the profitability of company. The current banker proposed by Capital 9 has kept up to their pace of growth in providing the necessary capital as and when required.

THE SUCCESS STORY

Today, Bathla enjoys a lot of behind the scene benefits – innovative cost saving , faster turnarounds and enhanced limits with new bank, have helped client to grow the business by 30% CAGR for the last 3 years. Above all this, the pride of being a household brand name, known for quality and ‘engineering convenience’ has truly been pride added to their growing profits