THE CHALLENGE

Fanzart is an ambitious niche business – to have many fans of its brand of designer fans! They required raising substantial finances for this exotic yet alien idea of selling high end designer fans through a network of company owned and franchise stores. We discovered that the idea of selling designer fans had few takers in the loan market who could not see beyond fans being primarily utility products. Indeed, for the business to succeed, capital for a comprehensive marketing and advertising strategy which would swamp the market with new presentation of what fans were, was required.

THE CAPITAL 9 ADVANTAGE

We realised that Fanzart’s challenges weren’t just of having to find a new breed of customers. Bankers too were sceptical stepping into a space which was so niche. We understood that pioneers often dared to venture where others haven’t and decided to put forward a detailed proposal which bankers couldn’t say no to. With our detailed due diligence we were able to raise required capital for the brand to expand its retail reach exactly as conceptualized!

THE SUCCESS STORY

Today, Fanzart is a Renowned Market Leader in the space of Designer fans. With over 35 showrooms across 22 cities the Brand has many fans who swear by the significant difference Fanzart brings to fans. They are poised for 2nd round of Capital that needless to say we will raise with much more ease and pride.